We run public relations campaigns for people and businesses that want to challenge the status quo.
The Rule of 7 is an old marketing adage that dates back to the 1930’s. It refers to the idea that a consumer has to be exposed to your brand at least 7 times before buying into your product or idea. Market research has since revealed that the actual number of times a brand needs to be seen depends on a lot of different factors, but “7” remains an appropriate ballpark to strive for.
The name of our company, SVN Public Relations, is a nod to old school media savvy fused with our new school, data-driven mindset for success. We believe that a winning public relations operation is best run with the discipline and detail of a political campaign: constant analysis, quick to pivot, and intuition backed by fact. Media placement is as much about quality as it is about quantity, and we make your 7 count.
We are agile, iterative, and quick to adapt. We operate at the intersection of data and instinct. We represent the Agile Campaign Mentality, and we can’t wait to elevate your brand.
We make sure that your brand messaging is aligned with your goals, and simplify what you want to communicate.
We develop a specific roadmap for success, complete with evaluation points and contingency plans.
We go to work telling your brand’s story, securing quality media placements that reach your target audience.
We check quantifiable benchmarks against qualitative feedback, maximizing your exposure to your target market.
We quickly adapt strategy in anticipation of a changing landscape.
We secure your victory, say “cheers!”, and get back to work elevating you to the next level.
What we do, and how we do it.
We refine your brand and communicate who you are to the audiences that matter most.
We turn your employees into a source for powerful brand evangelists.
We think like journalists, crafting newsworthy narratives that make the media want to tell your story.
Meet the relentless campaigners and messaging specialists who put the campaign mentality into practice for our clients.
Sheena has spent her entire career working at the intersection of media and politics.
Prior to founding SVN PR, Sheena managed all media relations and operations responsibilities as Chief of Staff to Karl Rove. She developed relationships with top tier media outlets over the years, ultimately securing more than 1,700 interviews for Rove. Sheena also managed all facets of the book tour for Karl Rove’s memoir, Courage and Consequence: My Life as a Conservative in the Fight, landing it on the New York Times bestseller list.
Sheena earned her B.A. at University of California, Irvine and received an M.S. in Journalism from The Graduate School of Journalism at Columbia University. She was named to OC Metro magazine’s annual “Forty Under 40” list in 2013 and recently completed the Tory Burch Foundation Goldman Sachs 10,000 Small Businesses program for female-owned businesses. She is a regular contributor to Entrepreneur.com and One America News Network. Sheena is our resident expert on all things travel, style, and luxury. She is a real estate salesperson licensed to practice in the State of California (CalBRE #01996566).
Denise founded SVN PR on the basis of her expertise and experience working in public relations, strategic communications, and government affairs.
From developing and executing unprecedented wins in the 2000 presidential campaign, to working in the White House, to representing innovative companies like Tesla and Sapphire Energy in Washington, D.C. and California, Denise loves to win big and has the track record to prove it.
Denise is a California native, a graduate of Bowdoin College, and a Georgetown University Law Center alumna, licensed to practice law in the District of Columbia. She sits on the board of San Diego-based tech company, Spritzr, San Diego Startup Week, and serves as a founding board member of one of California’s twelve Innovation Hubs. She is also an adjunct curator for Summit, and a regular political commentator on One America News Network. On any given morning you can find Denise pounding the pool or pavement, training for her next triathlon.
SVN Public Relations is proud to sustain long, productive relationships with our clients. Through coordinated communications and public relations plans, we’ve successfully positioned our clients as thought leaders, dominating the headlines and setting standards of excellence in their respective industries.
The latest from the SVN PR team on public relations tips, trends, and more.
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