Category Archive for: Blog

20150105170729-chess Tweeting With the Enemy — 3 Tips for Interacting With Competitors on Social Media

What do massive credit card debt, mystery fridge meat and your competitors have in common? None of these things will go away if you ignore them. Turning a blind eye to the actions of competing companies in your industry is a great way to get caught off guard and you’ll miss out on valuable insights that…

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1406233985-7-favorite-pr-wins-inspire-startup-score-serious-buzz-uber-cats 7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

When it comes to generating PR buzz, these seven companies have shown that they know how to execute a stunt with a message that’s moving, outrageous or just darn cute and generate some serious press coverage. Here are seven standout recent campaigns that could inspire you to shape your startups’ publicity to result in significant buzz: 1. Chipotle’s…

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image The Entrepreneur’s Secret Handbook of the Favor Economy

Most of us associate the word currency with money. But informal nonmonetary currencies are still flourishing. Exchanges of this kind have taken place for centuries. Probably most cultures across the globe incorporate favor exchange in their trading practices. Nowhere is this more useful than in the business world, where a favor from the right individual can completely change…

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Fast Company: Why PR is Critical for your Startup’s Success

While some argue that hiring a public relations team shouldn’t be at the top of a startup’s to-do list, these PR mavens say hiring such a team is more important than you think. By Sheena Tahilramani and Denise Gitsham Editor’s Note:This article is in response to the April 11, 2014 piece, “Why Your Startup Shouldn’t…

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San Diego: Why America’s Finest City Is Also Its Most Innovative

A recent Inc. Magazine article dated April 1, 2014 ranked San Diego as a top 20 “most innovative” city in America. Inc. Magazine’s ranking system, determined by the number of patents granted since the year 2000, highlights San Diego with a classic beach-and-palm-dotted-cliffs photo, characterizing our city as both a top “wireless hub,” thanks to…

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