20150105170729-chess Tweeting With the Enemy — 3 Tips for Interacting With Competitors on Social Media

What do massive credit card debt, mystery fridge meat and your competitors have in common? None of these things will go away if you ignore them. Turning a blind eye to the actions of competing companies in your industry is a great way to get caught off guard and you’ll miss out on valuable insights that…

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1406233985-7-favorite-pr-wins-inspire-startup-score-serious-buzz-uber-cats 7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

When it comes to generating PR buzz, these seven companies have shown that they know how to execute a stunt with a message that’s moving, outrageous or just darn cute and generate some serious press coverage. Here are seven standout recent campaigns that could inspire you to shape your startups’ publicity to result in significant buzz: 1. Chipotle’s…

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image The Entrepreneur’s Secret Handbook of the Favor Economy

Most of us associate the word currency with money. But informal nonmonetary currencies are still flourishing. Exchanges of this kind have taken place for centuries. Probably most cultures across the globe incorporate favor exchange in their trading practices. Nowhere is this more useful than in the business world, where a favor from the right individual can completely change…

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